A Brand Kit is a collection of visual and design elements that ensure consistency across all marketing channels.
Brand kit should include:
1. Logo Variations
Primary Logo
Secondary/Alternate Logo
Favicon/Icon
2. Color Palette
Primary colors (main brand colors)
Secondary colors (supporting tones)
Neutral colors (backgrounds, typography support)
(Show HEX / RGB / CMYK codes for consistency)
3. Typography
Heading Font (e.g., Bold & strong)
Body Font (e.g., clean & readable)
Accent Font (optional for highlights)
4. Imagery & Style
Photography style (e.g., minimal, lifestyle, product-focused)
Illustrations/graphics style (flat design, icons, 3D visuals, etc.)
5. Brand Elements
Icons, shapes, and patterns that support brand identity.
Design grid/spacing rules.
6. Tone of Voice
Formal / Casual / Creative / Friendly
Sample taglines or messaging guidelines.
7. Applications (Mockups)
Business cards
Social media templates
Website banners
Posters, brochures, or merchandis
